The Art of Persuasion: AI vs Copywriter
Utilizing AI for content creation has become increasingly popular among businesses looking to streamline their processes and improve efficiency. But if you don’t know what to include in your prompts you might fall flat.
While AI chat tools can certainly help generate content quickly, accurately, and cost-effectively, there are still significant advantages to hiring a specialist. Specialists create compelling and informative content that ranks well in search results, driving organic traffic to websites. Their expertise lies in using relevant keywords, structuring content effectively, and understanding search engine algorithms to boost visibility.
What to consider when writing:
Maintaining Brand Consistency: One of the key benefits of working with a specialist in content creation is the ability to maintain brand consistency. A specialist can help you find the ideal tone-of-voice for your target market. They can also ensure that all content produced aligns with your brand voice, values, and messaging strategy, which is crucial for building brand recognition and loyalty among your target audience.
Establishing a Strong Content Hierarchy: Creating content with a clear and effective hierarchy is essential for engaging readers and guiding them through your message. Your content should capture attention, communicates key points effectively, and leads readers towards your desired call-to-action.
Optimizing for SEO: While AI chat tools can assist with basic SEO optimization, a specialist brings a deeper understanding of SEO principles and best practices to the table. By hiring a specialist, you can ensure that your content is fully optimized for search engines, increasing its visibility and driving organic traffic to your website.
Where to use AI
Although I believe it is a good idea to hire a specialist, there are several areas where AI can be particularly helpful. Here are a few ideas:
Idea Generation: AI can be a helpful tool for sparking ideas and nurturing creativity. Whether it be for your social media campaigns, blog post ideas or what to cook for dinner you can generate a list of ideas to help you get started.
Email Writing: AI can assist in creating polished and impactful email messages, making communication clearer and more efficient. The next time you have a difficult email to write, try AI.
Rewording and Clarifying Content: AI can support in rephrasing content and enhancing its clarity. So, if you are struggling with the wording, or it just doesn’t feel quite right ask AI to enhance or rephrase.
AI doesn't have to be intimidating; it can serve as a valuable tool to assist you to get started or polish up your ideas.
PLEASE NOTE: Be sure to always read over what AI generates. Check it through a plagiarism checker and ensure it aligns with your tone of voice. Make sure it feels like you and your brand, not just another bot.