Branding & Logos
Our collaboration begins with a conversation where we establish the desired tone, vibe, and aesthetic that align with your target audience and business values. Once we have a clear direction, you can trust me to bring your brand to life.
The goal is to tell a story, your story.
Your Brand, Your Story
Our goal is to develop a brand universe that resonates with your ideal customer. We aim to showcase your unique selling points and brand identity. This is achieved through the creation of a distinctive logo, carefully chosen brand colors, fonts, complementary graphics, patterns, illustrations, and more!
Maintaining consistency is key when it comes to successful branding. By ensuring that your brand image remains consistent and dependable, you can establish trust among your target audience.
WHAT YOU CAN EXPECT
In-depth discussion about your organization, your values, the company name and your goals.
I will do some market research, sketches and create a few logo & brand directions for you to choose from.
I always include at least 1 round of revisions. We can discuss which option you prefer and make slight adjustments to perfect it.
Once finalized I then build out your brand, creating stationary, social media templates, and of course your brand guidelines.
“Pam, you are a GENIUS! You made me gasp out loud, it's beautiful and so well thought through. Thank you again for making me feel like an accomplished queen”
— Noha B.
“Brand – a person’s gut feeling about a product, service or organization”
- Marty Neumeier
Hot tips to stand out!
Be Authentic
Infuse your brand with humor or quirkiness that genuinely reflects who you are. Find a tone of voice that fits your style—not just your industry. Authenticity builds trust and relatability, and when you stay true to yourself, people will connect with you on a deeper level.
Tell a story
Humans are wired to remember stories. It’s why a compelling narrative can linger far longer in our minds than facts or figures ever will. For your brand to truly resonate and cut through the noise, it needs more than just a logo or a tagline—it needs a story. A story that captures your audience’s attention, evokes emotion, and leaves a lasting impression.
Photographer
Say goodbye to stock images and hello to personalized photography! Investing in custom visuals will make a world of difference for your audience. They'll instantly recognize the authenticity and feel more confident in what you have to offer.
Do you need more?
Not to worry, I've got you covered. In addition to helping clients develop their brand, I also provide support in creating various accompanying documents, including but not limited to:
Annual Report
Catalogue Design
Template Design
Illustrations
Email Signature
Social Media Templates
Building Signage