Sonar Psychology & Wellbeing
A human-centered website and brand for a mental health clinic.
Sonar Psychology is a psychology practice based in Geelong, Australia. They offer compassionate, evidence-based care with a strong focus on neurodivergent and LGBTQIA+ clients. I collaborated closely with the founder to create a brand and website that feels calm, inclusive, and approachable.
The logo icon is built from a simple circle and features organically drawn rings that echo sonar waves and ripples—symbolizing exploration, connection, and resonance. A solid blue segment represents the parts of ourselves yet to be discovered, sparking reflection and personal growth. The palette is soft and grounding, while the typography is modern and inviting—striking a thoughtful balance between professionalism and warmth.
The Squarespace website was designed to be clear, accessible, and intuitive—making it easy for potential clients to find the information they need and feel welcome from the very first click.
"Working with Pam was amazing! From the start, Pam was highly responsive and hands-on, making sure to understand every aspect and the vibe of my business. She took the time to visit my office to take photos and chat with me to ensure that the final result truly reflected my vision. I couldn't be happier with how everything turned out, my logo and website are absolutely perfect. I highly recommend Pam's work!"
Marta Arce Casas, Psychologist
