Charisma Boost
We created a fun and colourful brand for Charisma Boost. Including Website, stationary & merchandise.
Charisma Boost offers branding, communication, and content coaching for kick-ass mid-career women leaders and entrepreneurs.Those who work with Heather learn how her straight-talking style can give them the clarity and charisma boost they crave. She teaches women how to ask for what they want and achieve their goals.
The brand for Charisma Boost embodies Heather's desired image of being fun, approachable, and slightly inspired by the 70s. It features a bold, retro-inspired font with vibrant colours and playful elements that exude energy and confidence. The logo is designed to make a memorable impression and reflect the dynamic personality of Heather and her coaching style.
The colour palette for Charisma Boost is a mix of vibrant and earthy tones, inspired by the 70s era. It includes shades of retro orange, yellow, and green, combined with modern neutrals to create a balanced and visually appealing look.
The typography choices for Charisma Boost strike the perfect balance between readability and personality. The primary font is a bold and slightly rounded typeface that adds a touch of playfulness to the brand.
“Here are five things I loved about working with Pam: 1. She could crawl inside my brain and figure out exactly what I wanted. My instructions were pretty vague...but she nailed the final result. 2. She was super easy to work with. I'm a "one more tweak" kind of person, and she handled my requests with grace. :) 3. HAVE YOU SEEN HER STUFF? She's talented. SUPER talented. 4. She communicated well and kept me updated. That's SO important. 5. She shared her opinions. She told me when something wouldn't work and shared what would. I LOVE that!”
Heather Lloyd